The Value of Search Engine Optimization
Internet Marketing NW is an Internet marketing firm that specializes in search engine marketing and optimization.
Why have a Web site unless people know about it and can find it? In studies from 1998 to present, search engines were rated as the best way to promote Web sites and as the top method used to find Web sites.
On the Internet, people generally use the major search engines to find the Web sites and information that they are looking for. There are now over 325 million Internet searchers browsing 5 billion Web pages with the aid of 12 major search portals. The Graphics, Visualization & Usability Center (GVU) 10th User Survey reported that 84.8 percent of respondents find Web pages through search engines.
The best way to establish good Web visibility and draw visitors to your Web site is to have your site optimized and registered to the major search engines and have this maintained.
Keywords and Phrases
Users find Web sites largely through entering keywords and phrases into search engines. When preparing a Web site for search engine optimization it is necessary to think of keywords and phrases that qualified prospects might enter to find your business. Internet Marketing NW has a vast database of words that are actually queried. It’s best to optimize a site for keywords that you know will work.
Web traffic from the search engines can be of great benefit when your site is optimized for the right keywords. This will translate into relevant visits and qualified prospects that are more likely to convert into sales, etc. According to a report published by the NPD Group, 92% of online consumers use search engines to shop and make purchases online.
Definitions - terms you need to know
Search Engine Optimization
This refers to making hidden changes to the HTML code of your Web site,
and often the actual copy of your Web site to make it rank much better in
the search engines. (Sometimes it also involves changes to the Web site
architecture, etc.) Search engines use algorithms. Algorithms are logical
rules that rank your Web site on various criteria. This will determine where
your Web site gets placed in the search results. For example, it will determine
if your Web site comes up on the first page of the search results, the 2nd
page, 3rd page, and so forth.
Search Engine Registration
In order for your Web site to even appear in the search engines, it
must be registered with them. Web sites must be submitted to search engines;
only then will they be included. It may not help much to register your Web
site with the search engines until it’s optimized, because if it’s
not in the top 30 search results (within the first three pages), nobody
will ever see it.