"Internet Marketing NW guided me through every aspect of Web site design for my new Web site "PhiloSophos.com", in order to maximize search engine visibility. Their knowledge and attention to detail is impressive. The result is that my new Web site is gaining 500 visitors per day, ten times the number of visitors at the original, well-established Pathways to Philosophy site."
Dr. Geoffrey Klempner,
University of Sheffield
Video Web sites like YouTube are quickly becoming one of the major trends in media. Many businesses are using video Web sites as part of their promotional strategy and staying ahead of the competition. This has several advantages.
Video Web sites are sites that allow Internet users to create, upload, and share videos with other Internet users. YouTube for example, contains countless videos ranging from the homemade, educational, music, promotional, television, media, movies, etc. One finds just about everything there whether it violates copyright or not. These sites offer streaming videos which load quickly, and can be viewed immediately. Videos can be uploaded for free on these sites. However there is also a section for sponsored video advertisements.
How should one use these video Web sites to promote one's business. I propose that first, a business should develop video or multimedia content to appear on its own Web site for all the enhanced marketing dimensions. Thereafter, it should include this content on the many video Web sites. There are many benefits of multimedia integration on one's Web site. If you make the effort to produce such a video then it is best to also utilize this on your own Web site.
Another important dimension of using Video Web sites is that these act just like search engines. In essence, Video Web sites are video search engines. Promoting Web videos becomes an extension of search engine marketing and involves the same complexities. The easiest way to effectively promote your videos on Video Web sites is to hire an SEO or search engine optimization specialist to develop and carry out this campaign for you.
This involves some of the very same principles of good search engine optimization and registration. In order to succeed in having your video found on these Web video sites like YouTube, the titles, keywords and descriptions should be ones that lead the greatest number of prospects to find your promotional video. If your description or keywords are not optimized for the right words that users are searching on, few if any will ever find your video. It is possible to research and discover the keywords that users are searching and the frequency with which they are searching them. This SEO research can even suggest a theme for a video or multimedia presentation that is in demand by the end user. This should be tied in with a company's products or services. Or perhaps there is already a direct demand for your offerings.
A Web video or multimedia piece will be of value for business sites because prospects don't always read all the text or stay for long. Video gets the message delivered. It is often much easier for the prospect to click on a video link than it is for him / her to read a page of text. People want information fast and easy in this age of video.
Internet is essentially the radio and TV of today, that puts the power of audio and video marketing in the hands of even small businesses with limited budgets. When you underscore your online marketing messages with audio and video, you are increasing the power of your message.
In promoting your Web site and company with online video Web sites, there is one thing that you must keep in mind. Most Internet users do not enjoy watching videos that appear as Spam or mere advertisements. This means that you will want to promote your online business to the best of your ability while appealing to the viewer's interests. Otherwise, your video will get little notice.
If you are the owner of a Web site that sells a particular product or service, you may want to promote or showcase that product or service. It may also be a good idea to provide your company's background, tell how long you have been in business, etc. Although you will want to promote your Web site and products, you will also want to keep your video somewhat general. This will help to keep it from appearing as if advertising is the only goal of your video. You will want to include information on your business along with contact information at the end of your video. This should at least include your company Web site URL. It could also include an email address, phone number, etc. Users will at least be able to capture and retain your Web site address.
Education is often the best approach for these videos. This is a great way to educate the viewers about your product or service. Education makes it easier to feature and sell your product so sales decisions can be made. Education leads to decisions quickly. Video can bring a feeling and experience of a greater of presence of your company and its problem solving and products online. A bond can then form with your company. The viewer is mentally closer to the buying decision and purchase.
Video is successful not only in delivering a logical presentation of the facts, but also creates visceral triggers in the viewer's mind to make a buying decision. Many browse the Internet to find a solution or for research. In fact many consumers and businesses are now browsing Web video sites for research.
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TV. Internet is essentially the radio and TV of today, that
puts the power of audio and video marketing in your hands.
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