"Internet Marketing NW guided me through every aspect of Web site design for my new Web site "PhiloSophos.com", in order to maximize search engine visibility. Their knowledge and attention to detail is impressive. The result is that my new Web site is gaining 500 visitors per day, ten times the number of visitors at the original, well-established Pathways to Philosophy site."
Dr. Geoffrey Klempner,
University of Sheffield
The Internet is ready for audio and
video with the prevalence of faster connectivity. Audio and video are a new
level in online marketing that are rapidly gaining popularity because of the greater richness of experience in contrast to often dead Web sites.
Audio and video is much more appealing than text. With
the addition of audio and video to your marketing campaign,
sales conversion rates soar.
Audio elements include voice-overs, sound effects, and music. A site first captures the eye in attractive graphics, layout and text. At this point audio and video create a deeper visceral connection. This helps to convey a greater depth of impression and information transfer making the experience more real and tangible. This helps to rouse more interest and establish a connection with the prospect. Also you are more in control of the message since you command a greater input. An element like music could be used to set the tone for products or services. Web site visitors could listen to your actual voice or a professional voiceover.
A Web prospect doesn’t always read all the text or stay for long. Audio or video gets the message delivered with less user-effort, conveying the personality, corporate culture, benefits and strength of your company. For example, you can demonstrate your passion for your product and money back guarantee through your voice. You can demonstrate how to use your product through a video. You can include video testimonials from happy customers, etc. This will allow potential customers to attach a “face” or profile to the product or services that you are selling.
Potential customers will have a more personable experience. They will feel more comfortable with your company, products and services. Sales and conversions will be increased. You are already building a relationship with your customers when you make their Internet experience rich and satisfying.
Video is preferred more than text in this day of YouTube Web video. It is a great way to educate the viewers about your product or service. Education makes it easier to feature and sell your product so sales decisions can be made. Video can bring a feeling and experience of a greater of presence of your company and its problem solving and products online. A bond can then form with your company. The viewer is mentally closer to the buying decision and purchase. Most people believe what they see. Video is successful not only in delivering a logical presentation of the facts, but also creates visceral triggers in the viewer's mind to make a buying decision. Video might not always immediately lead to a buying decision, but is at least a hook. Many browse the Internet to find a solution or for research. Web video is the best way to help the viewer to gain extra knowledge to come closer to a decision. Education leads to decisions quickly.
Even an audio element in your Web site can greatly increase your response rate. Web audio has also brought information dissemination through the Internet to a higher level.
A good script, quality voice talent, and background music or sound effects are some of the basic elements of media streaming. (Internet Marketing NW works with some of the best voice talent and can offer advice and consulting on this.)
We all know the power of audio and video for marketing messages on radio and TV. Internet is essentially the radio and TV of today, that puts the power of audio and video marketing in your hands. When you underscore your online marketing messages with audio, you are increasing the power of your message.
Are you planning a Web site, re-design or enhancement? We will
present you in the best possible light with the best coding, marketing
design, copy and multimedia. Your Web site is the center of your online
business; it is the virtual representation of your company. Top-notch professional design is very important.
Learn more >>>
We will bring your business up to date with the latest trends and tools of
marketing in Web site multimedia integration including Flash. We all know the power
of audio and video for marketing messages on radio and
TV. Internet is essentially the radio and TV of today, that
puts the power of audio and video marketing in your hands.
Increase the power of your marketing message.
Learn more >>>
Perfect your overall marketing collateral and bring this in conformity with your Web design.
Internet Marketing NW's partnership with Jansen Design offers high-end graphic design
including the development of logos and corporate identity and Web sites all in one package.
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