"Internet Marketing NW guided me through every aspect of Web site design for my new Web site "PhiloSophos.com", in order to maximize search engine visibility. Their knowledge and attention to detail is impressive. The result is that my new Web site is gaining 500 visitors per day, ten times the number of visitors at the original, well-established Pathways to Philosophy site."
Dr. Geoffrey Klempner,
University of Sheffield
Internet Marketing NW has
years of experience in traditional copywriting as well as copywriting for the Web and email marketing campaigns.
This has included the full gamut of copywriting ranging from advertising copy to research and writing
on scholarly topics.
Today, there is a great deal of demand for Web copywriting as more and more people realize the importance of good Web content. This is critical for two reasons. First, there are billions of Web pages and this number continues to grow in leaps and bounds every day. With such a large number of Web pages it’s hard for a Web site to get noticed if the written content is only average. Secondly, it is important to have good Web content to give your Web site a better chance of being indexed by the search engines. The mere quality of the copy can affect this. Also, it requires a special method of copywriting to give your Web site an advantage in the search engines and rank well.
Internet Marketing NW has been providing SEO copywriting for many years. We provide SEO copywriting consulting and service. SEO copywriting is different and more difficult than many other forms of copywriting. Often when one is writing copy one is writing for a particular audience and knows what the audience wants. This is essential. With SEO copywriting one is writing for two different audiences at the same time. Web copy must be designed for what the search engine algorithms are programmed to rank highly and what the Web crawlers are looking for when indexing sites. A Web crawler is a computer program that crawls the World Wide Web and indexes Web pages. It is also known as a search bot. However, Web content must not only be designed to rank well, it must also entice the target audience to buy your products or services and revisit your Web site.
It is important to get traffic to your Web site, but it is also important that you have a good lead conversion ratio. What this means is that you want more people to visit your site and that gradually, more of these visitors convert to quality sales for you. Many can write Web content, but it takes a special knowledge to write content that can sell as well as get indexed and rank well.
There are also other factors in Web page ranking. One must develop reciprocal links with other Web sites. This helps the search bots find a Web site and index it potentially higher in the search engines. There are also other factors that go into having a high page rank. Writing for the search bots and good quality copy that is appealing to the audience are the two most important factors.
Internet Marketing NW writes copy in a format that fits the Internet and allows your Web site to perform well for the best visibility and appeal. There's a great deal more competition that continues to increase, so it can take a lot of work to get a Web site indexed and noticed. This is where good SEO copywriting comes into play.
We research and understand your niche so that we can write effectively for both the search bots as well as the people searching for your product or service. We can help you to develop a high page rank within the different search engines as well as help build the sales at your Web site.
Although we are specialized in Web copywriting and e-marketing copy we also accept jobs in traditional copywriting including radio advertising copy. We also work to develop a global mix of both online and traditional copy. Internet Marketing NW has years of experience in traditional copywriting including advertising copy for major print publications, radio advertisements, marketing literature, brochures, direct mailers, and concert programs as well as copywriting for the Web and email marketing campaigns. Our copywriting has included the full gamut ranging from advertising copy to research and writing on scholarly topics.
Are you planning a Web site, re-design or enhancement? We will
present you in the best possible light with the best coding, marketing
design, copy and multimedia. Your Web site is the center of your online
business; it is the virtual representation of your company. Top-notch professional design is very important.
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We will bring your business up to date with the latest trends and tools of
marketing in Web site multimedia integration including Flash. We all know the power
of audio and video for marketing messages on radio and
TV. Internet is essentially the radio and TV of today, that
puts the power of audio and video marketing in your hands.
Increase the power of your marketing message.
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Perfect your overall marketing collateral and bring this in conformity with your Web design.
Internet Marketing NW's partnership with Jansen Design offers high-end graphic design
including the development of logos and corporate identity and Web sites all in one package.
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