"Internet Marketing NW guided me through every aspect of Web site design for my new Web site "PhiloSophos.com", in order to maximize search engine visibility. Their knowledge and attention to detail is impressive. The result is that my new Web site is gaining 500 visitors per day, ten times the number of visitors at the original, well-established Pathways to Philosophy site."
Dr. Geoffrey Klempner,
University of Sheffield
Many businesses have the misconception that by simply building a Web site and
posting it to the World Wide Web is all that
is required for marketing. Not only does your Web site need to be registered it should be designed to support good search engine placement at the outset.
If this was not accomplished, it will need to be
optimized by a specialist for best results. Algorithms, techniques, and
best practices change rapidly.
Business owners are often frustrated when they invest a lot of money in developing a flashy Web site but find that they are not getting much business over the Internet. It takes more than flashy design. (In fact this can detract from positive results.)
Many Web design firms lack overall Internet marketing expertise. Often Web design firms come only from a graphic design or print design background and don't understand the overall complexities of online marketing. Search engines cannot see graphics they can only see live code and text. This is an area in which a search engine optimization specialist can really make a difference. The best way to establish good Web visibility and draw visitors to your Web site is to have your site optimized for and registered with the major search engines and have this maintained.
Most users find the information that they are looking for and Web sites through search engines. Hundreds of millions of Internet searchers are browsing billions of Web pages with the aid of major search portals. Search engines are one of the most effective ways to promote Web sites. Search engine optimization has continually and increasingly been sited as the top method cited by Web site marketers to drive traffic to their sites followed by email marketing and other methods. Search engine positions have also proven to be many times more effective in generating sales than banner ads and other means.
One form of search engine marketing is called pay-per-click. We bid for placement on search listings, set the price you're willing to pay for each sales lead, and manage your campaign. Unlike other forms of Internet advertising you won't pay for (mere) impressions as with banner ads and tiles. You pay only for the sales leads that actually click through to your site. As with search engine optimization, advertisers often receive a higher ROI from pay-for-placement search when compared to email, banners and other forms of online advertising.
Many search engines and directories have an option where you can pay them to expedite your listing, or sometimes a fee is required to even get listed. We research the best opportunities, and advise clients against paid inclusions that are not good investments. Whether a fee is paid or not, a Web site must still be optimized for search engines for good results – search engine optimization is necessary.
Users find Web sites largely through entering keywords and phrases into search engines. When preparing a Web site for search engine optimization it is necessary to think of keywords and phrases that qualified prospects might enter to find your business. Internet Marketing NW has a vast database of words that are actually queried. It’s best to optimize a site for keywords that you know will work. Web traffic from the search engines can be of great benefit when your site is optimized for the right keywords. This will translate into relevant visits and qualified prospects that are more likely to convert into sales, etc. Most online consumers now use search engines to shop and make purchases online.
Besides search engine marketing, email marketing is another successful method. A Direct Marketing Association study found that email marketing was second only to search engine marketing as a top method of driving traffic to Web sites. In opt in email the prospect has asked in advance to receive your direct response messages.
With email, you can now avoid the high costs of developing promotional hard copy, printing, packaging, postage, etc. And email marketing can yield a much higher response rate than traditional direct mail. Internet Marketing NW is a broker of premium opt in email lists, and can also work with you to develop your own in house email lists and campaigns.
Space is sold on Web sites or in email newsletters in the form of graphics or text links. Users click on these to arrive at the advertiser's Web site or to receive the advertiser's advertisement.
Multimedia such as Flash, audio and video are now also highly effective forms of e-marketing and advertising with the prevalence of greater connection speeds and bandwidth. Multimedia is media that talks and moves. The Internet has become more like television and radio as it includes these forms of media and advertising. Web sites now sell advertising space for video advertisements. It is also possible to post these for free in some locations, but also wise to integrate these into your own Web site. Why not take advantage of multimedia advertising on your Web site to powerfully promote your company? Internet Marketing NW brings your business up to date with the latest trends and tools of marketing in Web site multimedia integration.
There are also other forms of Internet advertising and e-marketing that come and go. We research the most effective forms of Internet marketing and advertising, and offer consultation services to clients or businesses that are interested in investing more in effective online marketing opportunities that are likely to deliver a greater return on investment (the value of some forms of Internet advertising is controversial).
Are you planning a Web site, re-design or enhancement? We will
present you in the best possible light with the best coding, marketing
design, copy and multimedia. Your Web site is the center of your online
business; it is the virtual representation of your company. Top-notch professional design is very important.
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We will bring your business up to date with the latest trends and tools of
marketing in Web site multimedia integration including Flash. We all know the power
of audio and video for marketing messages on radio and
TV. Internet is essentially the radio and TV of today, that
puts the power of audio and video marketing in your hands.
Increase the power of your marketing message.
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Perfect your overall marketing collateral and bring this in conformity with your Web design.
Internet Marketing NW's partnership with Jansen Design offers high-end graphic design
including the development of logos and corporate identity and Web sites all in one package.
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