"Internet Marketing NW guided me through every aspect of Web site design for my new Web site "PhiloSophos.com", in order to maximize search engine visibility. Their knowledge and attention to detail is impressive. The result is that my new Web site is gaining 500 visitors per day, ten times the number of visitors at the original, well-established Pathways to Philosophy site."
Dr. Geoffrey Klempner,
University of Sheffield
Internet Marketing NW can bring your business up to date with the latest trends
and tools of marketing in Web site multimedia integration. Multimedia is media
that talks and moves. More and more Web sites now contain more than just text and
pictures. Why not take advantage of multimedia advertising on your Web site to
powerfully promote your company? Multimedia marketing contains audio and video
elements and is often incorporated in the Flash format.
A Flash presentation is typically used by businesses in
a similar way to a PowerPoint presentation. Flash is the next generation of
technology for the Web, that can include animation, movies, audio, etc., all in one simple
file format. Flash is superior to
PowerPoint since it uses little bandwidth, has much greater diversity, and is available to almost all online users (99%). It can
do everything that PowerPoint can do and much more. Prospects prefer a product
or service presentation in Flash because of the boundless multimedia
possibilities!
Video is a great way to educate viewers about your product or service. Most people believe what they see. Education makes it easier to feature and sell your product so buying decisions can be made. Many browse the Internet to find a solution or for research. Web video is the best way to help the viewer to gain extra knowledge to come closer to a decision. Education leads to decisions quickly.
Video brings a feeling and experience of the greater presence of your company and its products and problem solving online. A bond can then form with your company. The viewer is mentally closer to the buying decision and purchase.
Video is successful not only in delivering a logical presentation of the facts, but also creates visceral triggers in the viewer's mind to make a buying decision. Video doesn't always immediately lead to a buying decision, but is at least a hook.
Video is preferred to text in this day of YouTube Web video. Some prospects might not be willing to do the work of reading through Web content in this day and age of the passive spectator. In this respect too, multimedia in the form of audio and video gets the message delivered.
Even an audio element to your Web site can greatly increase your response rate. Web audio has also brought information dissemination through the Internet to a higher level. A good script, quality voice talent, and background music or sound effects are some of the basic elements of media streaming. (Internet Marketing NW works with some of the best voice talent and can offer advice and consulting on this.)
We all know the power of audio and video for marketing messages on radio and TV. Internet is essentially the radio and TV of today, that puts the power of audio and video marketing in your hands. When you underscore your online marketing messages with audio, you are increasing the power of your message.
Are you planning a Web site, re-design or enhancement? We will
present you in the best possible light with the best coding, marketing
design, copy and multimedia. Your Web site is the center of your online
business; it is the virtual representation of your company. Top-notch professional design is very important.
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We will bring your business up to date with the latest trends and tools of marketing in Web site multimedia integration including Flash. We all know the power of audio and video for marketing messages on radio and TV. Internet is essentially the radio and TV of today, that puts the power of audio and video marketing in your hands. Increase the power of your marketing message. Study the details of this page and call us for more information.
Perfect your overall marketing collateral and bring this in conformity with your Web design.
Internet Marketing NW's partnership with Jansen Design offers high-end graphic design
including the development of logos and corporate identity and Web sites all in one package.
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