"Internet Marketing NW guided me through every aspect of Web site design for my new Web site "PhiloSophos.com", in order to maximize search engine visibility. Their knowledge and attention to detail is impressive. The result is that my new Web site is gaining 500 visitors per day, ten times the number of visitors at the original, well-established Pathways to Philosophy site."
Dr. Geoffrey Klempner,
University of Sheffield
Each day, more and more sites are clambering to optimize Web site rankings
and if you don’t keep up, your site will not be found. This will adversely
affect business. Internet
Marketing NW is an Internet marketing firm that specializes in search engine
marketing and optimization. Why have a Web site unless people know about it and
can find it? In studies from 1998 to present, search engines are rated as the
best way to promote Web sites and as the top method used to find Web sites.
On the Internet, people generally use the major search engines to find the Web sites and information that they are looking for. Hundreds of millions of Internet searchers are browsing billions of Web pages with the aid of major search portals. Most users find Web pages through search engines.
The best way to establish good Web visibility and draw visitors to your Web site is to have your site optimized for and registered to the major search engines and have this maintained. This is one of Internet Marketing NW’s longstanding specialties.
Users find Web sites largely through entering keywords and phrases into search engines. When preparing a Web site for search engine optimization it is necessary to think of keywords and phrases that qualified prospects might enter to find your business. Internet Marketing NW has a vast database of words that are actually queried. It’s best to research and optimize a site for keywords that you know will work.
Web traffic from the search engines can be of great benefit when your site is optimized for the right keywords. This will translate into relevant visits and qualified prospects that are more likely to convert into sales, etc. Most online consumers now use search engines to shop and make purchases online.
This refers to making hidden changes to the code of your Web site, and often the actual copy of your Web site to make it rank much better in the search engines. It also involves changes to the Web site architecture, construction, etc. When we develop a Web site, we develop it with search engines in mind to help it perform better in the search engines. Search engine optimization includes the design and construction of a site.
Search engines use algorithms. Algorithms are logical rules that rank your Web site on various criteria. This will help determine where your Web site gets placed in the search results. For example, it will determine if your Web site comes up on the first page of the search results, the 2nd page, 3rd page, and so forth.
In order for your Web site to even appear in the search engines, it must be registered with them. Web sites must be submitted to search engines to ensure inclusion. It may not help much to register your Web site with the search engines until it’s optimized, because if it’s not in the top 30 search results (within the first three pages), nobody will ever find it.
Link popularity also supports good rankings. This refers to the number of links that are pointing to your Web site. In theory the greater the number of links that point to your site, the greater will be its link popularity. You will need to collaborate with many other sites so that you can get reciprocal links and permanent links pointed to your site. Generally this is done on a quid pro quo basis. You will need a links page and to link back to the Web sites that link to you. Search engines also consider the quality of the Web sites that link to you and will give more weight to links from Web sites that they deem more important.
Are you planning a Web site, re-design or enhancement? We will
present you in the best possible light with the best coding, marketing
design, copy and multimedia. Your Web site is the center of your online
business; it is the virtual representation of your company. Top-notch professional design is very important.
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We will bring your business up to date with the latest trends and tools of
marketing in Web site multimedia integration including Flash. We all know the power
of audio and video for marketing messages on radio and
TV. Internet is essentially the radio and TV of today, that
puts the power of audio and video marketing in your hands.
Increase the power of your marketing message.
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Perfect your overall marketing collateral and bring this in conformity with your Web design. Internet Marketing NW's partnership with Jansen Design offers high-end graphic design including advertising, the development of logos and corporate identity, and Web sites to provide a cohesive and coordinated marketing message and business image.
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